Getting customers is no easy task. You have to build marketing campaigns that stand out and prove that your product is worth buying. Getting more sales is even more challenging when your customers don't remember your brand and head to your competition when they need something again.
This is why collecting customer information and reaching back out is so important. When retention efforts can increase business profitability by 25%, data collection isn't something you want to avoid.
Knowing your customer contact information can make the difference between getting sales and being unable to follow up on your marketing efforts. Use the guidelines below to get contact information from customers successfully.
- Offer an Online Incentive
An incentive is one of the best ways for customers to offer contact information. Incentives give people something to look forward to and a reason to open your company's communications.
The good thing about this method is that it is easy to use. Put a form on your website, offer something for an email address or phone number, and you have your customer's information.
Once you have this information, you can vet whether or not the information is valid. For email marketing, you can use a double opt-in to the customer email address. For SMS marketing, you can use mobile phone number verification.
- Provide a QR Code
In many situations, giving information to a company takes too much effort. If someone is in a store and can't spend too much time talking, they don't want to waste time talking to a sales rep or pulling out their phone to browse a website.
A QR code makes things much easier. Instead of jumping through hoops, customers can scan QR codes with their phones to bring up a contact form. From there, your customers can quickly enter their information.
The best part is that your customers don't need to be in the store for this to happen. Put the code on your products, and people can sign up from the comfort of their own homes.
- Add Your Contact Information
In many cases, people don't want to be pestered for information. They want to move along their days without dealing with people making requests.
This makes it hard to know when the best time is to ask for data. If you want to avoid being too pushy, you can give people a chance to reach out.
Do this by putting your contact details wherever you can. Add contact information on your website with contact forms, phone numbers, and everything else. You can also post your information publicly and print business cards for people interested in following up.
Start Collecting Customer Contact Information Today
Being able to reach back out to customers is vital for businesses. You want your company to stay present in the minds of people who trust your products. Unfortunately, it's not uncommon for people to forget brands they buy from and never show up again.
But things change when you have customer contact information and can send follow-up communication. Start getting contact details today to improve your marketing campaigns and customer retention.
Of course, you'll need to understand how to make the most of your customer list once you build it. Check out the blog to find marketing tips.